Puma SELECT was originally designed and built as a prototype retail concept for Puma’s Germany HQ by Wilson Brothers. The design was then developed into a fully scalable retail concept in a collaboration between Wilson Brothers and Brinkworth.

Puma SELECT makes use of a pared back material palette that provides a neutral, yet interesting backdrop to the product range.

Component parts are designed to be easily assembled in a number of configurations using simple tools, making the system easy and quick to install, adjust and dismount.

Interchangeable accessories further enhance the system for versatile display.

The first two SELECT stores are located in Cape Town and Johannesburg.

Photography by David Ross
Video by Arlen Figgis