Studio Oscar

NIKE PIXARAMIC

Project Details

‘PIXARAMIC’ is a large scale, visuals-based, wall cladding system which was commissioned for the counter area of Nike’s Shoreditch based 1948 space.

The PIXARAMIC layer comprises 6,000 manually positioned pixel cubes, each acrylic cube with 6 different coloured faces in red, green, yellow, blue, black and white.

Referencing the aesthetic of traditional sporting scoreboards: the system enables the environment at 1948 to change periodically, displaying colour and content, messages, statements and pictures.


Photography by Louise Melchior
Video + music by Dan Canyon