NIKE PIXARAMIC
Project Details‘PIXARAMIC’ is a large scale, visuals-based, wall cladding system which was commissioned for the counter area of Nike’s Shoreditch based 1948 space.
The PIXARAMIC layer comprises 6,000 manually positioned pixel cubes, each acrylic cube with 6 different coloured faces in red, green, yellow, blue, black and white.
Referencing the aesthetic of traditional sporting scoreboards: the system enables the environment at 1948 to change periodically, displaying colour and content, messages, statements and pictures.
Photography by Louise Melchior
Video + music by Dan Canyon
![Studio Oscar - NIKE PIXARAMIC](https://studiooscar.com/one/wp-content/uploads/2014/08/1-wilson-brothers-wilsonbrothers-pixaramic-nike-1948-london-installation.jpg)
![Studio Oscar - NIKE PIXARAMIC](https://studiooscar.com/one/wp-content/uploads/2014/08/2-wilson-brothers-wilsonbrothers-pixaramic-nike-1948-london-installation.jpg)
![Studio Oscar - NIKE PIXARAMIC](https://studiooscar.com/one/wp-content/uploads/2014/08/4-wilson-brothers-wilsonbrothers-pixaramic-nike-1948-london-installation.jpg)
![Studio Oscar - NIKE PIXARAMIC](https://studiooscar.com/one/wp-content/uploads/2014/08/3-wilson-brothers-wilsonbrothers-pixaramic-nike-1948-london-installation.jpg)
![Studio Oscar - NIKE PIXARAMIC](https://studiooscar.com/one/wp-content/uploads/2014/08/6-wilson-brothers-wilsonbrothers-pixaramic-nike-1948-london-installation.jpg)